Much to my surprise when I finally started blogging (like all of the business consultants, marketing workshops, and business classes told me I must do), no one was reading my posts!
Blog after blog and I was pretty sure that most of the hits on my pages were actually me. It didn’t take me long to feel like blogging was pointless.
If you’ve got a great blog but no one is reading it, don’t despair! Start with these two basic steps and you will increase your blogs traffic substantially.
Step 1: Write a Blog Post Your Audience Wants to Read
Your blog posts need a purpose.
Each post should solve a problem, offer valuable information that your audience wants, induce emotion, or start a conversation. You may also want to publish posts that specifically focus on your business and products/services, but don’t expect those posts to be the heavy hitters when it comes to traffic.
Get visual. If the popularity of Instagram and Pinterest have taught us anything it’s that people want pictures and graphics.
Add a great header image to draw readers in! Adding infographics can be helpful and may increase how much your post is shared on social media by others. Be sure your images are optimized to display well at both high and low resolutions. Good quality images are very important.
Step 2: Tell people about it.
You need to view every blog you publish as a product or service of its own that requires marketing and introduction.
Once you send a blog post into the world with the right introduction, it will reward you by bringing traffic to your website day after day. The easiest way to get more hits on your blog posts is to share them on social media.
Share the blog post to your Facebook page and from your Facebook page share it to Facebook Groups where your audience spends time (mom groups, a group you run for clients, groups of colleagues who may be interested in your topic and want to share your post with their audience, etc.). Some Facebook groups have rules against guidelines of each group. Facebook etiquette tip: Be sure you’re interacting with the groups you share posts into in other ways, as well.
Create custom graphics for visual social media platforms like Instagram and Pinterest.
Custom graphics are key to really maximizing your efforts on visual platforms. I recommend Canva for creating fabulous and professional looking graphics for your posts. Pinterest is a great way to keep a steady flow of traffic to your blog posts!
Send out an advance Tweet asking who wants to know more about your topic to create interest. Once the blog post has been published be sure to share it to Twitter with a catchy line and relative hashtags!
Don’t forget about Google+. Google is the master of all that is SEO. You wouldn’t want to snub The King would you?
Continue sharing older content that is relevant and current to your social media accounts. Your archives will continue to have value and drive traffic to your website if you keep sharing them. Re-sharing past blogs in new social media posts also keeps you in your audiences newsfeed!
Refer and link to relative older posts when writing new content for your blog.
For custom coaching and advice…
There are so many ways you can increase your blog traffic, I couldn’t possibly put them all into one post. These are only a few basic tips.
For individual assessment or assistance with blogging for your business, please contact Lacey Park Online. I will schedule a complimentary consultation to explore your goals. From there, we will work together to create a custom package to meet your needs.