Not ready to shout it out from the rooftop that your birth business is the best in your area?
I get it. You don’t want to brag, be cocky, or hurt any feelings. You definitely don’t want to make enemies among your colleagues but let’s face it: Business is business.
For your blog to be effective at achieving your goal of increasing inquiries and building your brand, you need to know as much as possible about your target market.
Who are you selling your services to?
My first blog post for my Calgary doula agency was a post about how to have a smaller impact on the environment when you give birth. I didn’t know much about effectively blogging for SEO. I didn’t know a thing about my target market. I was just writing about what I knew because I had read that blogging was important.
Maintaining a blog can keep your business moving up the ranks of Google. Useful content will build trust with your clientele. There are so many benefits to blogging for your business.
The trouble is, you’re having some difficulty getting that blog going.
Introducing the professional blog writer and content creator.
Much to my surprise when I finally started blogging (like all of the business consultants, marketing workshops, and business classes told me I must do), no one was reading my posts!
Blog after blog and I was pretty sure that most of the hits on my pages were actually me. It didn’t take me long to feel like blogging was pointless.
Sometimes we just don’t know where to start.
Many entrepreneurs have been told over and over that they need to blog to stay relevant and keep visitors returning to their website but they haven’t put a pen to paper since they were in school.
I thought I didn’t give a fuck about the doula drama.
But here I am.
I’ve received several phone calls and messages over the past few days asking for my thoughts on the Buzzfeed article that was written about ProDoula. So far my answer has been “All publicity is good publicity. My doula clients don’t care so why should I?”…